Being a small business ourselves, we know first hand how important it is to stretch your marketing budget. Lucky for us, (and thanks to Google) one of the most effective tools to market your business is also free.
Google My Business is an easy-to-use tool that allows you to manage your online presence across Google, including Search and Maps. This is where you can manage and add your business name, location, hours, monitor and reply to customer reviews, add photos, gain insights into where and how people are searching for you, and so much more.
Keeping your business profile up to date is simple and allows you to tell your brand’s story. Arguably, the biggest benefit of Google My Business is that it helps customers find your business.
Setting your profile up is easy. Check out this article to take you step-by-step on how to get started with your listing.
It’s easy to get into the habit of regularly checking and updating your GMB profile. Here are a few pointers to get you started:
Keep your Hours Updated
Are you closed on certain holidays? Keep your profile updated on any days your business may not be open.
Upload Better Images
Help you help yourself. Add photos of your business, your products, your team and keep them updated regularly. This will help your brand to be more authentic and give you better control over what images show up when you search for your business.
Respond to Reviews and Questions
Yes, even the negative comments should get a response. Make sure you are responding to all reviews to show your customers that you are actively listening.
Upload and Share your Content
Use posts to share events, offers and content. Don’t forget to add video into the mix as well.
If you need help getting started with GMB, or want someone to manage your account, reach out to us. We love using with Google’s products to help businesses grow!